Try Fitbod Try Fitbod
Scan the QR code with your phone to get the app

Genevieve Owyang

Highlights

  • VP of Marketing at Fitbod, leading user acquisition growth across paid media, content, and lifecycle marketing.
  • Former marketing executive at Rocket Lawyer, Realtor.com, and Ticketmaster, with deep expertise in performance marketing and scaling consumer apps.
  • Holds a Bachelor’s degree from MIT.

Experience

Genevieve Owyang is the Vice President of Marketing at Fitbod, where she leads the company’s growth strategy across user acquisition, engagement, and retention. She manages a cross-functional marketing team – driving measurable impact across the business.

She’s passionate about bringing Fitbod’s mission to life by inspiring confidence and consistency through fitness. She champions authentic user stories that highlight how Fitbod helps people build strength, improve their health, and create lasting habits.

Before joining Fitbod, Genevieve led marketing at Rocket Lawyer, where she scaled programs across paid search, social, content, communications, and brand partnerships. She also held senior roles at Realtor.com and Ticketmaster, with expertise in mobile growth, product marketing, and performance strategy.

She’s known for her strategic clarity, hands-on leadership, and ability to connect marketing with business outcomes.
Outside of work, Genevieve is an active mentor and volunteer, especially focused on empowering women in leadership and tech.

Education

  • Bachelor of Science in Biology, Massachusetts Institute of Technology (MIT)
  • Executive MBA Candidate, Northwestern University – Kellogg School of Management (Class of 2027) Focused on leadership and marketing.